At MintVision, I lead the digital marketing strategy by combining creative vision with data-driven tactics to amplify brand awareness and drive sales. My responsibilities spanned developing and maintaining the website, ensuring a visually engaging, user-friendly experience that aligns with MintVision’s commitment to cutting-edge eyewear solutions. I also manage both paid and organic campaigns, optimizing social media and search engine ads to generate leads while curating content that engages our community and highlights new product offerings.

Through keyword research and performance analytics, I refined our SEO strategy to improve online visibility and conversion rates. In collaboration with cross-functional teams, I helped MintVision be the leader in Oakville in the eyewear market by fostering meaningful customer connections and consistently delivering high-impact, results-oriented marketing initiatives.